Dr
Mony SokProfile page
Senior Lecturer
Faculty of Business and Law/Deakin Business School
- Senior LecturerFaculty of Business and Law/Deakin Business School
- +61 3 924 46851 (Work)
- Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125
BIO
Mony's current research interests include three key themes that are tied to
"organisational frontlines". The first theme is related to ambidexterity
literature focusing on organisational frontlines pursuing conflicting tasks.
The second theme is related to maximising frontline service employees
performance through various organisational and individual mechanisms. Her
latest and most recent research theme focuses on the issues of technology
usage and its implications in transforming the way frontline workers serve
their customers. Mony has published in journals such as Journal of Retailing,
Journal of Service Research, European Journal of Marketing, among others.
Mony's previous research and current research are quantitative studies -
survey-based research. Mony has had over eight years of experience teaching,
chairing and developing different marketing units across different countries
in Asia and Australia. Prior to joining academia, Mony worked in industry in
senior management roles ranging from Business Consultant to Chief Operating
Officer for Alegria Cambodia.
"organisational frontlines". The first theme is related to ambidexterity
literature focusing on organisational frontlines pursuing conflicting tasks.
The second theme is related to maximising frontline service employees
performance through various organisational and individual mechanisms. Her
latest and most recent research theme focuses on the issues of technology
usage and its implications in transforming the way frontline workers serve
their customers. Mony has published in journals such as Journal of Retailing,
Journal of Service Research, European Journal of Marketing, among others.
Mony's previous research and current research are quantitative studies -
survey-based research. Mony has had over eight years of experience teaching,
chairing and developing different marketing units across different countries
in Asia and Australia. Prior to joining academia, Mony worked in industry in
senior management roles ranging from Business Consultant to Chief Operating
Officer for Alegria Cambodia.
DEAKIN UNIVERSITY CURRENT APPOINTMENT
- Senior LecturerDeakin University, Department of Marketing
DEGREES
- Doctor of PhilosophyUniversity of Tasmania
FIELDS OF RESEARCH (2020)
- Marketing
- Business systems in context
- Commercial services
- Strategy, management and organisational behaviour
AVAILABILITY FOR SUPERVISION
- Masters by Research supervision
AREA/FACULTY
- Faculty of Business and Law
DEPARTMENT/SCHOOL/INSTITUTE
- Deakin Business School