DrStephen La Macchia

Since February 2017, I have been working as the AusNet Services Research Fellow in the Department of Marketing. In this role, co-branded with AusNet Services (Victoria's largest electricity distributor) I am conducting empirical research on consumer preferences and behaviour in the area of peer- to-peer energy sharing, based around AusNet's ongoing community trials that are aimed at developing energy sharing commercial offerings.

Dr Stephen La Macchia is a Lecturer in the Department of Marketing in Deakin Business School. Currently, Stephen researches the consumer behaviour of peer-to-peer energy sharing and other new forms of technology and commerce, as well as consumer trust and decision-making more generally.

He is a social psychologist by training, specialising in the study of trust. In addition to this, he has published (and continue to publish) on topics such as lay theories, norms, social identity, race, and collective behaviour. He mainly uses quantitative methods, gathering data using experiment and survey methods and analysing it using both lower-order and higher-order statistical analyses. Stephen also uses qualitative methods such as interviewing and thematic analysis.