DrAllison Ringer

Dr Allison Ringer is a Lecturer in the Department of Marketing in Deakin Business School. Throughout Allison's 20-year academic career, she has developed a strong academic and teaching background. She has significant experience demonstrating excellence in teaching and assessment task development. Allison places a strong focus on cultural diversity and students' critical skill development in her teaching and research, which leads to stronger graduate outcomes. She is also proactive in advancing students awareness of the link between University studies and industry skill-set requirements.

Allison continuously achieves excellent student ratings and feedback and possesses a strong service background, which contributes positively to the University environment in roles including Co-Chair of the Faculty Academic Progress Committee and the Bachelor of Commerce Director for the Marketing Major. At the University level, she represents the Faculty of Business and Law on the Campus Learning Spaces Committee.

Her research interests include cause-related marketing with specific emphasis on congruency (perception of fit) and message effects; and Marketing education with a focus on cultural diversity, assessment practices, and graduate employability. Allison has published in journals including Education + training, Higher education review: an international journal for policy and practice in post-school education, Australasian marketing journal, and Journal of marketing theory and practice.