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DrJay Zenkic

Senior Lecturer

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0002-0041-3388 (opens in a new tab)⁠
  • Senior Lecturer
    Faculty of Business and Law/Deakin Business School
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

TEACHING EXPERTISE

MMK266 Consumer Behaviour (Undergraduate)
MMK713 Consumer Behaviour (Postgraduate)

TEACHING ACTIVITIES

  • UNIT TAUGHT
    MMK101 - Marketing Fundamentals
  • UNIT TAUGHT
    MMK266 - Consumer Behaviour
  • UNIT TAUGHT
    MPK713 - Consumer Behaviour (Postgraduate)
  • CURRENT DOCTORAL SUPERVISION
    Unmasking Consumer Fake Review Perception: The Role of Trust, Deception Cues and AI
    Lusi Xiao - Marketing Discipline Group