DrRohan Venkatraman

Rohan is a consumer culture researcher, who primarily examines how consumer identities challenge and are challenged by marketplaces. His primary stream of research examines the interplay between bodies, emotions, and practices that constitute consumer performances of identity. He is also interested in how marketplaces structure inclusion and exclusion of consumers through power hierarchies such as stigma, as well as aesthetic and taste hierarchies.

He specialises in using interpretive methodologies, such as ethnography and interviewing, to capture how consumers experience and navigate complex marketplaces. He also uses digital methodologies such as web scraping and content analysis to explore patterns of change across domains such as taste.