MrMuhammad Tasleem

Graduate Researcher

Faculty of Business and Law/Marketing Discipline Group

  • Graduate Researcher
    Faculty of Business and Law/Marketing Discipline Group
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

BIO

Passionate academician, researcher, and seasoned Marketing Specialist and Consultant, I bring extensive experience in digital marketing and branding. With a proven track record of leading teams to develop and execute innovative marketing strategies, I excel in using data analytics to drive informed business decisions and optimize marketing channels, including social media, search engines, and email marketing. Dedicated to leveraging my diverse skill set, I am committed to achieving sales objectives, enhancing customer engagement, and responding effectively to market trends and consumer behavior.

In addition to my marketing expertise, I am deeply passionate about teaching and nurturing startups. As a Project Manager, I thrive in dynamic environments, guiding projects from inception to successful completion. My enthusiasm for education extends to mentoring aspiring marketers and business professionals, sharing my knowledge and experience to help them achieve their goals. Through my comprehensive approach, I aim to inspire and equip the next generation of leaders with the tools they need to succeed in the ever-evolving business landscape.

DEAKIN UNIVERSITY CURRENT APPOINTMENT

  • Graduate Researcher
    Deakin University, Faculty of Business and Law/Marketing Discipline Group

ACADEMIC POSITIONS

  • Lecturer & Trainer
    Punjab IT Board, University of the Punjab, Pakistan1 Oct 2017 - 31 Jul 2022

NON-ACADEMIC POSITIONS

  • Head of Project and Behavior Innovation
    Nudge Money, New York, United States1 Jun 2024 - 30 Nov 2025
  • Marketing Analyst/Consultant
    Education Ecosystem, United States1 Nov 2016 - 30 Nov 2023
  • Marketing Analyst/Consultant,
    Fiverr and Upwork, United States1 Feb 2011 - present

DEGREES

  • PhD, Marketing
    Deakin University, Burwood, Australia8 Nov 2023 - 8 Nov 2026
  • MS (Marketing)
    Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan6 Aug 2016 - 20 Oct 2020
  • M.B.A Finance
    GIFT University, Gujranwala, Pakistan16 Apr 2010 - 16 Apr 2014
  • Bachelors of Commerce
    University of the Punjab, Lahore, Pakistan1 Mar 2008 - 31 Mar 2010

LANGUAGES

  • Urdu
    Can read, write, speak, understand and peer review
  • English
    Can read, write, speak, understand and peer review

FIELDS OF RESEARCH

  • Social marketing
  • Marketing
  • Marketing research methodology
  • Marketing theory
  • Marketing communications

AREA/FACULTY

  • Faculty of Business and Law

DEPARTMENT/SCHOOL/INSTITUTE/DISCIPLINE

  • Deakin Business School
  • Marketing Discipline Group

AREAS OF EXPERTISE