DrMengyao Fu

Lecturer

Faculty of Business and Law/Deakin Business School

  • Lecturer
    Faculty of Business and Law/Deakin Business School
  • +61 3 522 73341 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

TEACHING EXPERTISE

Dr. Mengyao Fu teaches business analytics at Deakin University, specialising in data-driven decision-making and the application of analytics to contemporary business problems.

 

Teaching Units: MIS771 – Descriptive Analytics and Visualisation and MIS784 – Marketing Analytics

 

Her teaching philosophy emphasises the integration of analytical theory with authentic business practice. Through research-informed and industry-relevant learning activities, she develops students' capabilities in statistical reasoning, data visualisation, predictive analytics, and evidence-based decision-making. Across both foundational and advanced analytics units, she encourages students to critically evaluate analytical methods, communicate data-driven insights effectively, and apply analytics to solve complex business problems. Her goal is to equip graduates with the analytical, critical thinking, and communication skills required to thrive in data-intensive organisational environments.

TEACHING ACTIVITIES

  • UNIT CHAIR
    1 Oct 2025 - 28 Feb 2026
    “Marketing Analytics” teaches how to apply models and metrics to gauge the effectiveness of a firm’s marketing activities, in terms of customer management, market share analysis, product management, and communication. This unit will cover analytics applications to customer profiling and predicting customer behaviour. The teaching materials are organized in a way that exposes students to both theoretical and practical aspects of models and techniques.
  • UNIT CHAIR
    1 Jul 2025 - 31 Oct 2025
    “Descriptive Analytics and Visualisation” focuses on the techniques and approaches to analysing business data to support decision making. The unit aims to give students a broad understanding of statistical approaches used to support business decisions, their limitations, typical application areas, managerial reporting of statistical results and incorporating insights into the business decision-making process.
  • UNIT TAUGHT
    MIS784—Marketing Analytics
    1 Oct 2024 - 28 Feb 2025
  • CURRENT EXTERNAL DOCTORAL COTUTELLE SUPERVISION
    Simulating Opinion Polarization Dynamics: A Recursive Cross-Level Framework Based on the Spiral of Silence
    30 Nov 2025
  • CURRENT EXTERNAL DOCTORAL COTUTELLE SUPERVISION
    Does Volatility Reshape Power? Recursive Interplay of Governance and Markets in DAOs
    1 Sep 2025