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DrHo Yin Wong

Senior Lecturer

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0002-2461-650X (opens in a new tab)⁠
  • Senior Lecturer
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 45047 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

TEACHING EXPERTISE

* Marketing Management
* Marketing Research
* International Marketing

TEACHING ACTIVITIES

  • CURRENT DOCTORAL SUPERVISION
    The Effectiveness of Message Framing-Regulatory Focus in Reducing Unhealthy Food Consumption
    Aleem Raza - Marketing Discipline Group
  • COMPLETED DOCTORAL SUPERVISION
    Factors Determining Medical Travel Decision: An Empirical Study of India
    Anita Medhekar - Marketing Discipline Group - 2019
  • COMPLETED DOCTORAL SUPERVISION
    Validating and Assessing Keller's Consumer-Based Brand Equity Model (CBBE) for purchasing regional wine.
    Argho Bandyopadhyay - Marketing Discipline Group - 2019
  • COMPLETED DOCTORAL SUPERVISION
    A model of Transformative Brand Experience for Pilgrimage Tourism
    Effie STERIOPOULOS - Marketing Discipline Group - 2020
  • COMPLETED DOCTORAL SUPERVISION
    Consumer Activism: Role of Relational Constructs
    Abolfazl Keshavarzsaleh - Marketing Discipline Group - 2023