Emeritus ProfessorDavid Marshall

I work in the area of media and communication with a focus on digital culture
predominantly as a research professor. Along with my research, much of my
teaching involves supervision of doctoral and master's students. In addition,
I co-convene the Global Digital Publics Network (GDPN) - a faculty and ADI
sponsored research group - and the Persona research cluster in the Persona
Celebrity Publics Research Group (PCP). I also mentor staff in both their
research and teaching in these areas.

Professor Marshall is a Research Professor and holds a Personal Chair in New
Media, Communication and Cultural Studies at Deakin University. Professor
Marshall has published widely in two areas: the public personality system and
new media culture. His books include Persona Studies: An Introduction (2019),
Advertising and Promotional Culture: Case Histories (2018), Celebrity Persona
Pandemic (2016), Contemporary Publics (2016) Companion to Celebrity (2015),
Celebrity and Power (1997; second edition, 2014), Fame Games (2000), Web
Theory (2003), New Media Cultures (2004), and The Celebrity Culture Reader
(2006).

Professor Marshall has been a keynote speaker at many international
conferences in Europe, North America and Asia. He has been interviewed for
articles and broadcast media programs from CNN, FoxNews, BBC, and the
ABC/Radio National to the Sydney Morning Herald, New York Times and the
Toronto Star.

His previous academic positions have been at Northeastern University in
Boston, the Universoty of Wollongong, the University of Queensland in
Brisbane, and Carleton University in Ottawa. He has had the privilege of
having visiting positions at the Centre for Digital Media (UBC/Simon Fraser,
Vancouver), Western University (London, Canada) , Micrsoft New England
(Boston), New York University, York University (Toronto) and Karlstad
University. From 2015-2017 He was the Visiting Distinguished Foreign Expert
in the School of Journalism and Communication at Central China Normal
University (CCNU) in Wuhan China. Since 2017, he has been the External
Examiner of Global Creative Industries program at the University of Hong Kong.

His current writing and research has focused on some key areas in contemporary
popular culture: he has been developing the idea of 'persona Studies', where
the presentation of the public self has expanded well beyond celebrity culture
via particularly online forms and social media platforms: it now structures
and patterns reputation and value across many professions and through many
recreational and leisure pursuits. He has developed three related concepts to
help explore this change in contemporary culture: presentational media, the
intercommunication industry, and the personalization complex.
He is also the
founder of the Persona Studies Journal in 2015 and M/C: a journal of media and
culture in 1998. His personal blog can be found at:
[www.pdavidmarshall.com](http://www.pdavidmarshall.com/) and lists many of
most recent keynotes and public addresses that he has given around the world.

[Follow Professor Marshall on Twitter](https://twitter.com/dmarshallmc),

[Academia.edu](http://https://deakin.academia.edu/PDavidMarshall), and [Google
Scholar ](https://scholar.google.com.au/citations?user=gc5crk8AAAAJ&hl=en)

Research Groups
Persona, Celebrity, Publics (PCP) Research Group