DrDavid Stewart
Teaching Fellow
Faculty of Business and Law/Deakin Business School
- Teaching FellowFaculty of Business and Law/Deakin Business School
- Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125
RESEARCH INTERESTS
* Evolutionary Optimisation
* Marketing Metrics
* Viral Marketing
Projects
In 2018, I administered an online survey through Growth Potential Score Pty Ltd. to 208 personal banking consumers about personal banking and their attraction to the "big four" Australian banks - NAB, Westpac, Commonwealth Bank and ANZ. The final report outlined how attracted personal banking customers are to each of the four major banks, and provided findings on the relative attraction of each bank. The findings were presented to a general manager at the National Australia Bank.
In 2015-16 I undertook a study for AEMO (Australian Energy Market Operator) on behalf of the Andrews Group, a market research and strategy consultancy. The work involved the development of an operational performance score from the set of Operational KPIs for Group Managers, with responsibilities that include Systems Capability, Forecasting, Planning, Finance, and People and Finance.