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DrDavid Stewart

Teaching Fellow

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0003-2670-1094 (opens in a new tab)⁠
  • Teaching Fellow
    Faculty of Business and Law/Deakin Business School
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

PROFESSIONAL ACTIVITIES

  • MEDIA APPEARANCE
    An open letter to CMOs: why you shouldn't trust net promoter scores
    7 Oct 2015 - 7 Oct 2015
    Stewart, D. and Worthington, S., Marketing Magazine, Australia
  • MEDIA APPEARANCE
    The problems with net promoter scores: how to better measure customer advocacy
    21 Jul 2015 - 21 Jul 2015
    Stewart, D. and Worthington, S., Marketing Magazine, Australia
  • MEDIA APPEARANCE
    The Customer Advocacy Debate on NPS held at the Athenaeum Club in Melbourne on 5/3/2015.
    The Customer Advocacy Debate on NPS held at the Athenaeum Club in Melbourne on 5/3/2015. Attended by a select group of senior executives from organisations, including Toll Group, Orange Telecom, Dulux, TT Line, NAB, AGL, Bluescope Steel, Pacific Brands, and Jetstar. Mr John OConnor (CEO, Deep Insight, Cork, Republic of Ireland) and Prof Merlin Stone (Director, Customer Attuned, London UK) took the affirmative position, and Dr Dave Stewart took the negative position.
  • MEMBERSHIP
    Member, Australia Consumer Society
    1 Jan 2019
  • CONFERENCE ORGANISING
    Stewart, D.B. and Worthington, S., 2015, 'Can we better measure customer advocacy in an increasingly challenging world?', Australian and New Zealand Marketing Academy (ANZMAC) Conference, UNSW, Australia, 30 November - 02 December 2015.
  • CONFERENCE ORGANISING
    A conceptual framework for viral marketing
    Stewart, D.B., Ewing, M. and Mather, D.R., 2009, 'A conceptual framework for viral marketing', Australian and New Zealand Marketing Academy (ANZMAC) Conference, Monash University, Australia, 30 November - 02 December 2015.
  • CONFERENCE ORGANISING
    The young affluent Chinese and their attitudes towards using credit cards - A replication study across time and city
    Thompson, F., Worthington, S. and Stewart, D.B., 2009, 'The young affluent Chinese and their attitudes towards using credit cards - A replication study across time and city', Australian and New Zealand Marketing Academy (ANZMAC) Conference, Monash University, Australia, 30 November - 02 December 2015.
  • CONFERENCE ORGANISING
    Mather, D., Ewing, M.T. and Stewart, D.B., 2008, 'Simulation in Viral Marketing', Operational Research Society 4th Simulation Workshop, Warwick Business School, UK, 01-2 April 2008.
  • PROFESSIONAL ACTIVITY
    Google Scholar
  • PROFESSIONAL ACTIVITY
    https://scholar.google.com/citations?view_op=list_works&hl=en&authuser=1&user=N2WL_LAAAAAJ