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DrPaul Harrison

Senior Lecturer

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0003-4242-6627 (opens in a new tab)⁠
  • Senior Lecturer
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 45538 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

RESEARCH INTERESTS

* Consumer Behaviour
* Ethnography
* Cultural Theory
* Critical Hermeneutics
* Macro-marketing
* Ethics

Knowledge Areas
* Consumer Behaviour
* Marketing
* Advertising
* Ethnography
* Critical Hermeneutics
* Macro-marketing
* Ethics

Projects
* Positive message framing in public health (with The Open University, UK)
* Children's exposure to marketing messages (with Yale University, USA)
* Obesity and behavioural change
* Integrated marketing communications and power
* Consumer decision making in aged-care (with the Department of Health, Victoria)
* Notions of authenticity in commerce and philosophy (with Universita Cattolica del Sacro Cuore)
* Telecommunications information gathering by consumers

GRANTS

  • CONTRACT RESEARCH
    Testing the efficacy of double opt-in and cooling off periods
    2 May 2016 - 31 Oct 2016
    People funded by this grant:
    Consumer Action Law Centre Grant - Research - $20,000.00
  • CONTRACT RESEARCH
    Information Needs and Factors Influencing Consumer Decision Making in Public Sector Residential Aged Care
    17 Sep 2014 - 31 Dec 2015
    People funded by this grant:
    • Paul Harrison
    Monash Health - $32,364.00
  • CONTRACT RESEARCH
    Consumer understanding of obligations and details in a telecommunications contract
    30 Jun 2014 - 30 Jun 2015
    People funded by this grant:
    • Paul Harrison
    Australian Communications Consumer Action Network - $16,206.00
  • COLLABORATIVE GRANT
    Consumer decision making in telecommunications
    15 Jan 2011 - 30 Jun 2012
    People funded by this grant:
    Aust Communications Consumer Action Network - $30,000.00
  • GRANT
    Food and beverage marketing to children using non-broadcast media
    14 Jul 2008 - 15 Jul 2010
    People funded by this grant:
    • Paul Harrison
    Flinders University of South Australia - $5,000.00
  • GRANT
    Selling Credit in the Home - Sales techniques and the impact on consumer decision making - RCTI
    8 May 2008 - 31 Jan 2010
    People funded by this grant:
    • Paul Harrison
    DJ Grant - Research - Corrections Victoria - Victoria Department of Justice - PO 53020 - $48,896.00
  • GRANT
    No Limits - Upsizing Credit Card Debit: Applied Research into the marketing of Credit Card Limit Increase Offers
    8 Apr 2008 - 30 Apr 2008
    People funded by this grant:
    • Paul Harrison
    Consumer Action Law Centre Grant - Research - $10,017.00
  • GRANT
    Stakeholder brand Attitude study, brand personality and rebranding analysis.
    1 Jan 2007 - 30 Apr 2007
    People funded by this grant:
    • Paul Harrison
    CPCS Grant - Research - Christian Parent Controlled Schools - $20,500.00
  • GRANT
    Consumer Attitudes towards Phillip Island Nature Park: 2006/07 - Barriers to Visitation.
    1 Dec 2006 - 1 May 2007
    People funded by this grant:
    • Paul Harrison
    Phillip Island Nature Park Grant - Research - $9,680.00
  • GRANT
    Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement
    30 Jun 2004 - 30 Jun 2006
    People funded by this grant:
    • Donald HM,
    • Harrison P,
    • Shaw R
    DEH Grant - Research - Department of the Environment and Water Resources - $119,522.00