DrNicholas Mcclaren

Dr Nicholas McClaren is a Senior Lecturer in the Department of Marketing in Deakin Business School. Nicholas' major focus in research is about managing ethics in marketing. His research is the first to explain empirically the role of occupational socialization, work norms and need-for-cognition in the ethical decision-making of marketers. Nicholas's research has also developed the sales ethics discipline through empirical investigations of the published sales ethics research. He has contributed to the field by being on the editorial board of the Journal of Business Ethics, as a reviewer for this journal, and being an ad hoc reviewer for the Journal of Personal Selling & Sales Management. He is published in the Journal of Business Ethics, the Journal of Business & Industrial Marketing, the Journal of International Consumer Marketing, and the International Journal of Marketing Management.

Nicholas's teaching is mainly in undergraduate marketing units, as unit chair, lecturer, and tutor at the Waterfront Campus and in the Cloud. He specialises in teaching business marketing, consumer behaviour, and marketing research. He values curriculum development and has introduced and extended units at Deakin.

He also values linking teaching with student experience and industry engagement through industry-sponsored case studies. Nicholas believes teaching should be on the forefront of technology, and has introduced and trialled new technologies, including taking distance education teaching material online, developing custom publications, and trialling new technologies in Cloud-based teaching and learning environments. His teaching philosophy aims to promote positive learning outcomes, to encourage student enthusiasm for learning, and to provide students with a lifelong learning foundation. He includes cognitive learning activities in his teaching to ensure comprehensive learning outcomes for students. Nicholas also believes assessment in teaching and learning is important in providing structure, higher student focus on critical areas, goal setting and motivation in student learning, and a balance between cognitive understanding and application of knowledge and skills. Incorporating businesses in this teaching and learning are essential to this teaching and learning.