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Associate ProfessorAndrea Vocino

Associate Professor

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0002-5551-9059 (opens in a new tab)⁠
  • Associate Professor
    Faculty of Business and Law/Deakin Business School
  • +61 3 925 17408 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

PROFESSIONAL ACTIVITIES

  • FELLOWSHIP
    Fellow and Certified Practising Marketer, Australian Marketing Institute.
  • JOURNAL EDITORIAL ROLE
    Associate Editor, Journal of Strategic Marketing
    1 Jan 2019
  • MEMBERSHIP
    Fellow Member, American Marketing Association
    1 Jan 2015
  • MEMBERSHIP
    Member, INFORMS Society for Marketing Science
  • MEMBERSHIP
    Member, Academy of Marketing Science
  • MEMBERSHIP
    Member, Association for Consumer Research
  • AWARDS AND HONOURS
    Best Conference Paper Award — Faraoni, Ranfagni and Vocino, "Authenticity in Chaos: Gen Z's Dual Roles and Collective Meaning in Digital Luxury Resale". International Marketing Trends Conference, Berlin. (opens in a new tab)⁠
    1 Jan 2026 - 31 Dec 2026
    MORELEARN MORE (opens in a new tab)
  • AWARDS AND HONOURS
    AMS Psychology & Marketing Special Award for best paper
    1 Jan 2022 - 31 Dec 2022
    Omni-Channel and Supply Chain Management Track for Massi, Marta, Chiara Piancatelli and Andrea Vocino (2022) Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity in Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, Proceedings of the 2022 AMS: 46th Academy of Marketing Science Annual Conference, eds. Gregory Kivenzor and Weiling Zhuang, Monterey, CA, United States, May 25-27, 2022.
  • AWARDS AND HONOURS
    Excellence in Research (2019) - Department of Marketing Award, Deakin University
  • AWARDS AND HONOURS
    Award for Learning for effectiveness, excellence and exemplary practice in teaching and learning from the Faculty of Business and Law of Deakin University as being one of the members of the MIS393 Team-Based Learning (TBL) subject, one of the units in the Facultys Work Integrated Learning Suite, 2014.
  • AWARDS AND HONOURS
    Best paper award for Grimmer, Martin, Morgan Miles, Michael J. Polonsky, and Andrea Vocino (2014) A Research Note on the Propensity of Consumers to Internalize Environmental Costs in Spirit of Strategy (SOS): the New SOS. for Competitive Business, Proceedings of the 3rd Global Innovation and Knowledge Academy Conference, eds. Arch Woodhouse, Domingo Ribeiro and Kun-Huang Huarng, Valencia (Spain), July 7-10, 2014.
  • AWARDS AND HONOURS
    Research Award for Early Career Researcher from the Faculty of Business and Law of Deakin University, 2012.
  • AWARDS AND HONOURS
    Highly Commended Award Winner at the Literati Network Awards for Excellence 2009 for the paper Message Framing: Keeping Practitioners in the Picture published in Marketing Intelligence & Planning 26 (6), 634-648 with S. Pervan, 2009.