Associate ProfessorAndrea Vocino

Andrea teaches across undergraduate, postgraduate, MBA, honours, and doctoral programmes, bringing research-informed perspectives to the classroom and integrating contemporary industry challenges into course content. His teaching philosophy emphasises critical thinking, analytical rigour, evidence quality, and the practical application of marketing theory to real-world problems.

His teaching reflects his two main research streams. In Technology Marketing, he teaches students to understand how digital platforms, AI-enabled systems, analytics, and digitally mediated environments are reshaping marketing theory and practice. In Sustainable / CSR Marketing, he teaches students to evaluate ethical, environmental, and socially responsible dimensions of marketing decision-making.

Consumer and Market Analysis

Consumer Behaviour • Marketing Research • Quantitative Research Methods • Customer Analytics • Research Design

Strategic and Technology Marketing

Advanced Marketing Theory • Marketing Management • Branding and Brand Management • Digital Marketing • AI-Enabled Marketing • Omnichannel and Phygital Customer Experience • Platform-Mediated Markets

Sustainable / CSR Marketing

Business Ethics and Corporate Responsibility • Environmental Sustainability and Green Marketing • Ethical Consumption • Sustainable Consumption • Transformative Marketing

International and Experiential Learning

Andrea designed and launched the Italian Brand Management Tour, an experiential curriculum programme connecting Deakin students with the University of Florence and the Italian luxury industry. The programme links marketing, brand management, international business, and luxury studies through in-country learning and industry engagement.

Higher Degree Research Supervision

Andrea welcomes enquiries from prospective PhD candidates with interests in Technology Marketing or Sustainable / CSR Marketing.

Within Technology Marketing, he is particularly interested in projects on consumer behaviour in digital and AI-mediated environments, customer analytics, digital marketing, brand authenticity, phygital consumer experience, platform-mediated markets, AI-enabled marketing, and computational approaches to marketing research.

Within Sustainable / CSR Marketing, he is particularly interested in projects on sustainable consumption, environmental marketing, CSR communication, ethical consumption, consumer moral identity, green marketing, and transformative marketing.

Andrea is especially interested in supervising projects that connect strong marketing theory with rigorous empirical methods, including experimental design, structural equation modelling, Bayesian modelling, bibliometric analysis, computational text analysis, and advanced survey research.