Associate ProfessorMartin Potter

Martin is a multi-award winning creative director and producer of documentary, transmedia and media for development projects and has produced work across Asia, Africa and the Pacific. Martin has an extensive track record as a transmedia producer and has received over $10 million in competitive funding to deliver this work. In addition to the transmedia work, Martin has an extensive record as a documentary producer including 20+ hours of commissioned broadcast television content in Australia as well as founding and running 2 media companies from startup to sale. He is currently director of the Big Stories Co., which produces  transmedia, participatory and documentary projects including the award winning Big Stories, Small Towns, The Family. He is President of Engage Media, a non-profit media, technology and cuture organisation that uses video and open technologies to facilitate social and environmental change across the Asia Pacific. In academia, he has worked with James Cook University, Monash University and the Centre for Communication and Social Change at University of Queensland.

Since 2006 Martin has focussed on transmedia production - exploring how creative work and distribution across a range of media can foster community and drive social change. This work has been funded by an array of international funders including UN agencies such as UNICEF, the UN Development Programme (UNDP) and UN-Habitat, the European Union Media Fund, US-AID, HIVOS (Netherlands) as well as Australian Federal Government agencies including Department of Foreign Affairs and Trade, the Australian Reserach Council, Screen Australia and the Australian Centre for Social Innovation. In 2012 he was Asialink Dunlop Fellow and Communication and Ian Potter Trust Fellow. In 2013 he was filmmaker in residence at the Bophana Centre in Cambodia, and finalist in the Communication for Social Change Award and in 2015 his PhD in participatory media won the Flinders University Vice-Chancellor's Prize for Doctoral Thesis Excellence.

As a creative practitioner, Martin has developed and produced a number of acclaimed and internationally awarded transmedia projects notably Big Stories, Small Towns and The White Building.

Martin Potter researches and lectures in Screen and Design at Deakin University. As an Investigator at the ARC Centre of Excellence for Australian Biodiversity and Heritage he supports the storying and visualisation of the research  resulting in a range of high impact outcomes from broadcast documentaries to national gallery and museum works. Notably he led the production of the planetarium experience The Earth Above: A Deep Time View of Australia's Epic History which has screened at over 25 festivals, won numerous awards and was key in developing a a range of deep time focussed subjects for late primary and early secondary national curriculum and a national schools challenge.

Deakin Research Groups

Deakin MotionLab

Public Exchange Bureau

Critical Digital Infrastructures and Interfaces

Alfred Deakin Institute for Citizenship and Globalisation (ADI) 

External Research Groups
Australian Research Council Centre of Excellence for Indigenous and Environmental Histories and Futures