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DrBingqing XIONG

Senior Lecturer

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0003-2614-6051 (opens in a new tab)⁠
  • Senior Lecturer
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 68917 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

TEACHING EXPERTISE

I teach and coordinate analytics-related units at both undergraduate and postgraduate levels, including Marketing Analytics, Enterprise Database, Architecture and Governance. My teaching integrates data visualisation, SQL/BigQuery based analytics, digital marketing analytics, customer analytics, and business intelligence. I emphasise the connection between analytical methods and real business problems, encouraging students to move beyond technical execution and develop the ability to frame problems, interpret evidence, communicate insights, and make data-informed decisions.

TEACHING ACTIVITIES

  • UNIT TAUGHT
    Marketing Analytics
  • UNIT TAUGHT
    Enterprise Database, Architecture and Governance
  • CURRENT DOCTORAL SUPERVISION
    Exploring Platform-Driven Interventions to Mitigate Information Asymmetry and Uncertainty on Crowdfunding Platforms
    Kesan Narangoda - Information Systems and Business Analytics Discipline Group
  • CURRENT DOCTORAL SUPERVISION
    Business Intelligence for Cultural Exports: Modeling Global Diffusion through Digital Platforms (A Case Study of K-pop)
    Eunseong Kim - Information Systems and Business Analytics Discipline Group
  • CURRENT MASTERS SUPERVISION
    Privacy Concerns in Augmented Reality Face Filters: A Contextual Integrity Lens
    Le Tien Dung Doan - Information Systems and Business Analytics Discipline Group