DrBingqing XIONG

My research lies at the intersection of information systems, digital platforms, operations management, and marketing. Broadly, I study how digital technologies and platform-based interactions shape innovation creation, market validation, operational capabilities, and firm–consumer relationships.

A central focus of my work is digital platforms as environments where new ideas, products, and ventures are created, evaluated, and commercialised. I am particularly interested in how platform participants communicate value, mobilise user attention, interpret market feedback, and convert early digital signals into operational and market outcomes. My current research examines crowdfunding platforms as markets for both innovation creation and operational capability assessment, with a focus on how backer–creator interactions, customer comments, information disclosure, and AI involvement influence funding performance, post-funding engagement, fulfilment, and customer satisfaction.

Another important stream of my research investigates the business impact of emerging technologies, including generative AI, agentic AI, extended reality, and digital analytics tools. I examine not only whether these technologies improve performance, but also how they reshape innovation processes, stakeholder perceptions, decision-making, and the boundary between market communication and operational execution. Related projects explore AI disclosure in entrepreneurial contexts, XR adoption in offline retail, digital product development in app markets, and media responses to generative AI.

Methodologically, my research combines large-scale digital trace data, econometric modelling, causal inference, experiments, machine learning, and natural language processing. I work with diverse empirical contexts, including crowdfunding platforms, mobile app ecosystems, retail operations, online media, e-health and user-generated content communities. Across these settings, my research aims to generate theoretically grounded and empirically rigorous insights into how digital platforms and emerging technologies transform innovation, business operations, market communication, and customer engagement.