MsRajapaksha Mohotti Kankanamalage Samudrika Rasanjalee

My research interests focus on consumer psychology in sustainability contexts, with particular emphasis on species conservation and climate change mitigation. I am interested in how anthropocentric meaning and perceived self-relevance shape willingness to support biodiversity protection, as well as how psychological distance, spatial and temporal framing, and place-based emotions influence pro-environmental intentions. More broadly, my work engages with emotionally grounded and place-sensitive approaches to understanding human–nature relationships and sustainability-oriented marketing.