Associate ProfessorKerrie Bridson

Oversite for the faculty suite of undergraduate programs and Director for Bachelor of Commerce.

Kerrie Bridson is an Associate Professor in the Department of Marketing and the Associate Dean of Teaching and Learning in the Faculty of Business and Law. Previously, Kerrie has held a number of leadership roles in the faculty as Director of Undergraduate Programs from 2017 to 2018, Course Director for Bachelor of Commerce from 2015 to 2018, Director for Bachelor of Management from 2014 to 2015, Deputy Director Bachelor of Commerce, Bachelor of Commerce (Honours) and Bachelor of Management in 2014, Chair Faculty of Business and Law Student Misconduct Committee in 2014, Chair of Faculty of Business and Law Student Academic Progress Committee from 2012 to 2014, and Bachelor of Commerce (Honours) Program Coordinator from 2008 to 2011. In her time at Deakin, she has unit chaired, developed and taught a range of units in the Marketing discipline and Honours program.

Kerrie has been working closely with retailers, visual art institutions and regional communities over the last 20 years in the development of successful branding and marketing strategies that are built on understanding and working with stakeholders. Her major areas of research and consulting include stakeholder engagement, branding, arts and place-based marketing and student experience and engagement. Her work has been published in a range of journals including the European Journal of Marketing, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Marketing Management.

Kerrie is also a joint researcher assisting the marketing and branding capability and capacity development of Aboriginal and Torres Straits Islander industry partners and arts institutions. Projects include, 'Walking in two worlds--building the organisational capability and capacity of Algabonyah' in 2016, 'From 'disadvantaged' to 'thriving': Repositioning Shepparton through collective impact' in 2015, 'Building Audiences: Aboriginal And Torres Strait Islander Arts' in 2015, 'Stats & Stories: Arts Impact in Regional Australia' in 2014, 'Koorie Heritage Trust: The window into Koorie culture' in 2014, 'Best Practice Models of Economic and Social Impact in Public Art Museums' in 2013, and 'Branding the Public Art Museum Sector: A New Competitive Model' in 2013.