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Associate ProfessorKerrie Bridson

Associate Professor

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0002-3454-9910 (opens in a new tab)⁠
  • Associate Professor
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 46275 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

TEACHING EXPERTISE

* International Marketing
* Brand Management
* Strategic Marketing
* Marketing Research

TEACHING ACTIVITIES

  • CURRENT DOCTORAL SUPERVISION
    Brand Perception Effects on Consumer Behaviour in Online Brand Communities
    Son Tung Duong - School of Communication and Creative Arts
  • CURRENT DOCTORAL SUPERVISION
    Three Essays on Authenticity and Corporate Social Responsibility Storytelling
    Hanh Tien Duong - Marketing Discipline Group
  • CURRENT DOCTORAL SUPERVISION
    Substance and Signals: The Role of Marketing and Sustainability in Social Licence and Firm Value
    Md Julhaz Hossain - Marketing Discipline Group
  • CURRENT DOCTORAL SUPERVISION
    Indigenous Music as A Living Practice: Decolonising Australian Creative Industries and Business Practice
    Grant BURNS - Marketing Discipline Group
  • COMPLETED DOCTORAL SUPERVISION
    Promotional Competitions: Management Decision-making in the Australian Consumer Marketplace
    Stephen Ogden-Barnes - School of Management and Marketing - 2012
  • COMPLETED DOCTORAL SUPERVISION
    Coproduction in Museums: A study of museum work with culturally diverse communities
    Anne Kershaw - Marketing Discipline Group - 2017
  • COMPLETED DOCTORAL SUPERVISION
    Brand Love in Sport: Antecedents and Consequences
    Sarah Reddan - School of Management and Marketing - 2013
  • COMPLETED DOCTORAL SUPERVISION
    Conceptualising Word-of-Mouth: In an Era of Social Media
    Yolande Vandenberg - Marketing Discipline Group - 2016
  • COMPLETED DOCTORAL SUPERVISION
    Country Brand and Stakeholder Engagement: Case Study of Australia Unlimited
    Jessica Helmi - Marketing Discipline Group - 2016
  • COMPLETED DOCTORAL SUPERVISION
    Advancing a Circular Economy: Collaboration, Packaging Circularity, and Knowledge Acquisition
    Stuart Mark Danvers - Marketing Discipline Group - 2025