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Associate ProfessorKerrie Bridson

Associate Professor

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0002-3454-9910 (opens in a new tab)⁠
  • Associate Professor
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 46275 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

RESEARCH INTERESTS

* Economic and Social Impact
* Branding and brand orientation
* Social media and word-of-mouth
* Engagement and Co-Creation
* Corporate identity and corporate social responsibility
* Resource-based theory
* Third sector: Museums, Galleries and Zoological gardens
* Retailing

GRANTS

  • GRANT
    Avoiding Transactional Placements: Tips, training, and guidance from the lived experience of Indigenous organisations and community groups
    1 Sep 2021 - 31 Dec 2022
    People funded by this grant:
    Australian Collaborative Education Network Research Grants - $10,000.00
  • CONTRACT RESEARCH
    Stats and Stories: Arts Impact in Regional Australia
    6 Aug 2014 - 31 Dec 2014
    People funded by this grant:
    • Rentschler R,
    • Bridson K,
    • Evans J
    Regional Arts Australia - $23,000.00
  • TENDER
    Indigenous Art: Increasing Audiences
    7 Jul 2014 - 30 Nov 2014
    People funded by this grant:
    • Rentschler R,
    • Martin B,
    • Bridson K,
    • Evans J
    Australia Council for the Arts Grant - Research - $89,465.00
  • COLLABORATIVE GRANT
    Best Practice Models of Economic and Social Impact in Public Art Museums
    9 May 2013 - 30 Mar 2014
    People funded by this grant:
    • Kerrie Bridson
    ArtsVic Grant - Research - Arts Victoria - $10,240.00