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Associate ProfessorNichola Robertson

Associate Professor

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0002-9564-0945 (opens in a new tab)⁠
  • Associate Professor
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 45069 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

TEACHING EXPERTISE

* Service Marketing
* Marketing Management
* Consumer Behaviour
* Integrated Marketing Communications
* Theory in Marketing
* Marketing Fundamentals

* Strategic Customer Service

TEACHING ACTIVITIES

  • CURRENT DOCTORAL SUPERVISION
    ServiceSales Ambidexterity and Competitive Climate: Impact on Frontline Performance Outcomes
    Devin Bin - Marketing Discipline Group
  • CURRENT DOCTORAL SUPERVISION
    Wearable Assistive Technologies for People with Inflammatory Arthritis
    Terrence Court - Information Systems and Business Analytics Discipline Group
  • COMPLETED DOCTORAL SUPERVISION
    Examining the Interaction Between Consumer Personality and Homepage Content
    Md Manirujjaman - Marketing Discipline Group - 2016
  • COMPLETED DOCTORAL SUPERVISION
    The Antecedents of Health Professionals' Service Recovery Performance
    Ghassan Abass - Marketing Discipline Group - 2015
  • COMPLETED DOCTORAL SUPERVISION
    An Empirical Examination of Consumer Engagement in the Twitter Context
    Wayne Alexander Read - Marketing Discipline Group - 2016
  • COMPLETED DOCTORAL SUPERVISION
    The Effect of Power on Consumers' Other-Focused Decision-Making
    Kaushalya Jeewani Nallaperuma - Marketing Discipline Group - 2018
  • COMPLETED DOCTORAL SUPERVISION
    Consumer Evaluations and Organisational Responses to Catastrophic Service Failures
    . Johnny - Marketing Discipline Group - 2019
  • COMPLETED DOCTORAL SUPERVISION
    Consumer Activism: Role of Relational Constructs
    Abolfazl Keshavarzsaleh - Marketing Discipline Group - 2023
  • COMPLETED DOCTORAL SUPERVISION
    Actor negatively valenced engagement and well-being outcomes in subsistence marketplaces
    Nankya Mariah Nakintu - Marketing Discipline Group - 2023