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DrAdnan Yusuf

Lecturer in Marketing, Education-focused

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0002-3347-3264 (opens in a new tab)⁠
  • Lecturer in Marketing, Education-focused
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 68446 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

RESEARCH INTERESTS

  • Marketing Strategy
  • B2B Customer Solutions
  • ESG and Marketing
  • Customer Participation

    Knowledge Areas
  • Business to Business Marketing
  • Marketing Strategy
  • Customer Participation and Engagement
  • ESG (environmental, Social, and Governance), Sustainability, and UN SDGs 
  • Marketing Capabilities