DrAdnan Yusuf
Lecturer in Marketing, Education-focused
Faculty of Business and Law/Deakin Business School
Orcid identifier0000-0002-3347-3264 (opens in a new tab)
- Lecturer in Marketing, Education-focusedFaculty of Business and Law/Deakin Business School
- +61 3 924 68446 (Work)
- Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125
PROFESSIONAL ACTIVITIES
- JOURNAL REVIEWING / REFEREEING30 Jun 2024
- MEMBERSHIPMember, ISMS Marketing Science1 Jan 2023
- MEMBERSHIPMember, Australia and New Zealand Marketing Academy (ANZMAC)1 Jan 2015
- MEMBERSHIPMember, Academy of Marketing Science (AMS)1 Jan 2014 - 31 Dec 2016
- MEMBERSHIPMember, Institute for the Study of Business Markets (ISBM), Penn State University1 Jan 2011
- MEMBERSHIPMember, American Marketing Association (AMA)
- AWARDS AND HONOURSWinner, The Teaching Excellence Award for MMK325 Strategic Marketing1 Jan 2023 - 31 Dec 2023
- AWARDS AND HONOURSOverall best paper award1 Jan 2015 - 31 Dec 2015
- AWARDS AND HONOURSCollege Research Grant Award1 Jan 2013 - 31 Dec 2013
- AWARDS AND HONOURSBusiness Marketing Doctoral Support Award1 Jan 2012 - 31 Dec 2012
- AWARDS AND HONOURSUniversity Research Scholarship Award1 Jan 2010 - 31 Dec 2010
- AWARDS AND HONOURSYusuf, A., Kayande, U. and Kuester, S., 'Co-creating Effective and Profitable Customer Solutions in Business-to-Business (B2B) Markets', Overall Best Paper Award, Australia and New Zealand Marketing Academy (ANZMAC) Conference, Australia, 2015.
- AWARDS AND HONOURSCollege Research Grant, Award: AUD $5,400, Australian National University, 2013.
- AWARDS AND HONOURSWinner, 21st Annual Business Marketing Doctoral Support Award Competition, Institute for the Study of Business Markets (ISBM), Penn State University, Award: USD $7,500, USA, 2012.
- AWARDS AND HONOURSUniversity Research Scholarship, Award: AUD 24,960, Australian National University, 2010 to 2013.
- AWARDS AND HONOURSCommonwealth Support Scholarship for Master of Management, College of Business & Economics, Australian National University, 2007.
- CONFERENCE ORGANISING'Co-creating Effective and Profitable Customer Solutions in Business-to-Business (B2B) Markets', Won Overall Best Paper, Australia & New Zealand Marketing Academy (ANZMAC) Conference, University of New South Wales (UNSW), Australia, 30 November to 2 December 2015.
- CONFERENCE ORGANISING'Co-creating Effective and Profitable Customer Solutions in Business-to-Business (B2B) Markets', Institute for the Study of Business Markets (ISBM) Academic Conference, USA, 30-31 July 2014.
- CONFERENCE ORGANISINGAcademy of Marketing Science Doctoral Consortium, Australia, 2013.
- CONFERENCE ORGANISINGBusiness Marketing Doctoral Support Award Presentation, Institute for the Study of Business Markets (ISBM) Academic Conference, USA, 2012.
- PROFESSIONAL ACTIVITY20 Jun 2025
- PROFESSIONAL PROJECTSDG disclosure and firm performance: The critical role of marketing department power1 Jan 2023 - 31 Dec 2025
- PROFESSIONAL PROJECTThe critical role of marketing in ESG ratings and firm performance relationship1 Jan 2023 - 31 Dec 2025
- PROFESSIONAL PROJECTCustomer Participation and Firm capabilities1 Jan 2021 - 31 Dec 2025
