MrPete Williams

Professor Of Practice

Faculty of Business and Law/Deakin Business School

  • Professor Of Practice
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 46788 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

BIO

Pete Williams is a distinguished entrepreneur, author, and Professor of Practice at Deakin Business School.

Recognised for his expertise in strategic marketing and business growth, A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries--from telecommunications services to e-commerce (one of which was recently named to the Australian Financial Reviews; Fast Starters List).

Pete authored the 2018 IBA & IPA Business Book of the Year, 'Cadence: A Tale of Fast Business Growth, which articulates the innovative 7 Levers Framework & 10% Wins methodology. These frameworks have not only propelled his own ventures onto the AFR Fast Starts lists but have also been integral to the pedagogy at the Deakin Business Development Clinic program.

His new upcoming book; duck YEAH!, is an illustrated story for adults on willpower and fowl-mouthed essay

DEAKIN UNIVERSITY CURRENT APPOINTMENT

  • Professor Of Practice
    Deakin University, Marketing Discipline Group

MEDIA

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ACADEMIC POSITIONS

  • Board Member
    IPA-Deakin SME Research Centre Advisory Board, Australia8 Jul 2021 - present

NON-ACADEMIC POSITIONS

  • CEO
    Preneur Group [7Levers.com], Melbourne, Australia1 Jan 2005 - present
  • CEO
    Simply Headsets, Melbourne, Australia1 Jan 2006 - present
  • CEO
    Infiniti Telecommunications Group, Melbourne, Australia1 Jan 2004 - present
  • CHAIR
    WeRide Australia, Canberra, Australia1 Nov 2020 - present

DEGREES

  • Bachelor of Commerce
    Deakin University

CERTIFICATIONS

  • CMgr FIML
    Institute of Managers and Leaders Australia and New Zealand
    Certified Manager and Fellow
  • GAICD
    Australian Institute of Company Directors
    Graduate Australian Institute of Company Directors
  • CPM AMAMI
    Australian Marketing Institute
    Certified Practising Marketer
  • MICDA
    (Institute of Community Directors Australia

AREA/FACULTY

  • Faculty of Business and Law

DEPARTMENT/SCHOOL/INSTITUTE/DISCIPLINE

  • Deakin Business School
  • Marketing Discipline Group