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ProfessorAndre Bonfrer

Professor of Marketing

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0002-3061-7103 (opens in a new tab)⁠
  • Professor of Marketing
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 68475 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

RESEARCH INTERESTS

  • Consumer Analytics
  • Digital Marketing
  • Market Response Modelling

GRANTS

  • GRANT
    Measuring Consumer Preferences for AI Alignment Strategies
    24 May 2023 - 31 Dec 2023
    People funded by this grant:
    • Bonfrer A,
    • Jahromi AT
    Conjointly AI Alignment Research Grant - $20,000.00
  • CONTRACT RESEARCH
    Churn Management.
    21 Nov 2022 - 15 Jun 2023
    People funded by this grant:
    • Jahromi AT,
    • Bonfrer A
    Legal Super Pty Ltd - $18,181.82