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ProfessorAndre Bonfrer

Professor of Marketing

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0002-3061-7103 (opens in a new tab)⁠
  • Professor of Marketing
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 68475 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

PROFESSIONAL ACTIVITIES

  • FELLOWSHIP
    Graduate School of Business Fellowship
    1 Jan 1993 - 31 Dec 1998
    University of Chicago, 1993-1998.
  • JOURNAL EDITORIAL ROLE
    Editorial Board Member, International Journal of Research in Marketing
    1 Jan 2008 - 31 Dec 2015
  • JOURNAL EDITORIAL ROLE
    Editoiral Board Member, Marketing Science
    1 Jan 2008 - 31 Dec 2010
  • MEMBERSHIP
    Member, American Marketing Academy (AMA)
  • MEMBERSHIP
    Member, Australia New Zealand Marketing Academy (ANZMAC)
  • MEMBERSHIP
    Member, European Marketing Academy (EMA)
  • MEMBERSHIP
    Member, Institute for Operations Research and the Management Sciences (INFORMS)
  • AWARDS AND HONOURS
    Vithala R. Rao Award within Customer Needs and Solutions
    1 Jan 2023 - 31 Dec 2023
    Awarded for his co-authored published paper “Retaining Talented Salespeople” and described as a groundbreaking contribution to studies of customer needs and solutions. S., Bonfrer, A. & Voola, (2015). “Retaining Talented Salespeople” Customer Needs and Solutions, 2, 148–164.
  • AWARDS AND HONOURS
    Best Overall Paper Award
    1 Jan 2015 - 31 Dec 2015
    Australian New Zealand Marketing Academy (ANZMAC)
  • AWARDS AND HONOURS
    Best Paper in Track Award, Marketing Analytics
    1 Jan 2015 - 31 Dec 2015
    Australian New Zealand Marketing Academy (ANZMAC)
  • AWARDS AND HONOURS
    Distinguished Researcher of the Year
    1 Jan 2012 - 31 Dec 2012
    Australian New Zealand Marketing Academy (ANZMAC)
  • AWARDS AND HONOURS
    Dean's Recognition for Outstanding Teaching
    1 Jan 2006 - 31 Dec 2007
    Lee Kong Chian School of Business, Singapore Management University
  • AWARDS AND HONOURS
    Lee Kuan Yew Fellow for Research Excellence
    1 Jan 2003 - 31 Dec 2003
    Singapore Management University 2003.
  • AWARDS AND HONOURS
    Lee Foundation Fellow
    1 Jan 2001 - 31 Dec 2002
    Lee Foundation, Singapore
  • AWARDS AND HONOURS
    PhD Delegate
    1 Jan 1997 - 31 Dec 1997
    Albert Haring Symposium, 1997.
  • AWARDS AND HONOURS
    First Class Honours
    1 Jan 1992 - 31 Dec 1992
    University of Auckland
  • EVENT PARTICIPATION
    Bonfrer, A., 'Time-varying effectiveness of competitive advertising', Marketing Dynamics, Southern Methodist University, USA, 8-11-July 2018.
  • EVENT PARTICIPATION
    Bonfrer, A., 'The value of prospecting and the role of marketing actions', INFORMS Marketing Science, University of Southern California, USA, 6-9 June 2016.
  • EVENT PARTICIPATION
    Bonfrer, A., 'The impact of plain packaging regulation of tobacco products on sales', INFORMS Marketing Science, University of Southern California, USA, 6-9 June 2016.
  • EVENT PARTICIPATION
    Bonfrer, A., 'Does Economic Growth Lead to Consumers Purchasing More Energy Efficient Appliances?', Australia New Zealand Marketing Academy (ANZMAC), University of New South Wales, Australia, 4-8 December 2015.
  • PROFESSIONAL ACTIVITY
    Google Scholar
  • PROFESSIONAL ACTIVITY
    https://scholar.google.com.au/citations?user=iEAmJmQAAAAJ&hl=en