ProfessorAndre Bonfrer
Professor of Marketing
Faculty of Business and Law/Deakin Business School
Orcid identifier0000-0002-3061-7103 (opens in a new tab)
- Professor of MarketingFaculty of Business and Law/Deakin Business School
- +61 3 924 68475 (Work)
- Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125
TEACHING EXPERTISE
- Marketing technology
- Marketing Analytics/quantitative research methods in marketing
- Pricing and promotions management
- Advanced research methods
- Brand management
TEACHING ACTIVITIES
- CURRENT DOCTORAL SUPERVISIONStakeholder orientation, marketing outcomes and firm performance implications
- CURRENT DOCTORAL SUPERVISIONCross-Retailer Product Returns Integration: Competing firms collaborate to provide an offering to the consumer.
- CURRENT DOCTORAL SUPERVISIONBeyond Shirking: Suboptimal Resource Allocation in Sales Force Incentive Design
- COMPLETED DOCTORAL SUPERVISIONVisual Representation Confidence of Products in Different Environments