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DrAlvin Lee

Senior Lecturer

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0002-5364-9124 (opens in a new tab)⁠
  • Senior Lecturer
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 46966 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

PROFESSIONAL ACTIVITIES

  • CONSULTING / ADVISORY
    L'Oreal Brandstorm academic consultant
    1 Jan 2014 - 31 Dec 2014
  • BOARD MEMBERSHIP
    Academic Board member
    1 Jan 2019 - 31 Dec 2019
    Melbourne Institute of Higher Education
  • MEDIA APPEARANCE
    Doing what you like and liking what you do, a path forward in the Fourth Industrial Revolution
    4 Nov 2020
    Inti International University, Faculty of Information Technology, Online, 4 Nov.
  • MEDIA APPEARANCE
    Start a business, doing what you love, Deakin College Jakarta
    19 Aug 2020 - 19 Aug 2020
    Indonesia, Online, 19 Aug.
  • MEDIA APPEARANCE
    How COVID-19 interrupted an Aussie retail revolution (opens in a new tab)⁠
    10 Apr 2020 - 10 Apr 2020
    Dr Alvin Lee commented on the speed of the fast fashion supply chain and pressure on local retailers, in an article on retail fashion sales which appeared in The Herald Sun
    MORELEARN MORE (opens in a new tab)
  • MEDIA APPEARANCE
    4th Industrial Revolution: An Overview and Challenges
    1 Jan 2019 - 31 Dec 2019
    Lee, A 2019, 13 Dec edn, Government of Bangladesh and CSaRO Capacity Building Program, Melbourne Australia.
  • MEDIA APPEARANCE
    Numerous presentations on various topics at more than 20 universities worldwide
    1 Jan 2018 - 31 Dec 2018
    Numerous presentations on various topics at more than 20 universities worldwide as part of my director role for the Master of Marketing.
  • MEDIA APPEARANCE
    What role does social media play in B2B lead generation?
    12 Jul 2017 - 12 Jul 2017
    Valos, M & Lee, A 2017, Marketing,
  • MEDIA APPEARANCE
    Why agile marketing doesnt give you permission to make it up as you go along
    27 Mar 2017 - 27 Mar 2017
    Valos, M & Lee, A 2017, Marketing
  • MEDIA APPEARANCE
    Australia cooperated with HSB in practical experiences at Vietnamese enterprises
    1 Jan 2017 - 31 Dec 2017
    Deakin University, Hanoi School of Business and Management, Vietnam, 2017.
  • MEDIA APPEARANCE
    Practical experiences at Vietnamese enterprises, 21 Nov edn (opens in a new tab)⁠
    1 Jan 2017 - 31 Dec 2017
    Hanoi School of Business and Management
    MORELEARN MORE (opens in a new tab)
  • MEDIA APPEARANCE
    Transcending education to grow as a professional marketer
    11 Jul 2016 - 11 Jul 2016
    Valos, M & Lee, A 2016 Marketing, no. The Lead Issue
  • MEDIA APPEARANCE
    What matters more than skill?
    20 Apr 2016 - 20 Apr 2016
    Valos, M & Lee, A 2016, Marketing, no. The Social Issue April 20.
  • MEDIA APPEARANCE
    Is the lack of clear definition for the CMO role a necessary evil?
    11 Apr 2016 - 11 Apr 2016
    Valos, M & Lee, A 2016, Marketing, no. The Lead Issue
  • MEDIA APPEARANCE
    Brand preference and loyalty Australia vs. China
    1 Jan 2016 - 31 Dec 2016
    Deakin China Business and Economic Research Centre Launch Event, Burwood, VIC, Australia.
  • MEDIA APPEARANCE
    The pros and cons of outsourcing marketing and working with agencies
    1 Jan 2016 - 31 Dec 2016
    Valos, M & Lee, A 2016, Marketing, no. The Lead Issue, Oct/Nov.
  • MEDIA APPEARANCE
    Doing business in China, Great Southern Small Business Festival
    1 Jan 2015 - 31 Dec 2015
    Warrnambool, VIC Australia.
  • MEDIA APPEARANCE
    Sustainable building and town planning
    1 Jan 2015 - 31 Dec 2015
    Deakin University, Burwood, VIC Australia.
  • MEDIA APPEARANCE
    Doing business in China
    1 Jan 2014 - 31 Dec 2014
    Warrnambool Small Business Festival, Warrnambool, VIC Australia.
  • MEDIA APPEARANCE
    Strategy in China
    1 Jan 2014 - 31 Dec 2014
    China Agricultural University, Beijing China.
  • MEDIA APPEARANCE
    A model to identify consumers with high resistance to searching for information
    3 Nov 2011 - 3 Nov 2011
    XiAn Jiaotong University, XiAn, China
  • MEDIA APPEARANCE
    Building Chinese brand equity internationally: Measuring of BK ??? BE
    31 Oct 2011 - 31 Oct 2011
    China Agricultural University, Beijing, China
  • MEDIA APPEARANCE
    4th Industrial Revolution Inti International University, Faculty of Business, Online, 14 July.
    14 Jul 2010
    4th Industrial Revolution Inti International University, Faculty of Business, Online, 14 July.
  • MEDIA APPEARANCE
    Impulse purchases 2010
    1 Jan 2010 - 31 Dec 2010
    Radio, R Woolf, Australia, July 12. Distributed by ABC Network.
  • MEDIA APPEARANCE
    Fuelwatch and mobile telephones the buying habits of young people
    30 Jul 2008
    Lee, A Gen-Y, Fuelwatch and mobile telephones the buying habits of young people 2008, TV, M Kos, Australia, 30 July. Distributed by Seven Network.