DrAlvin Lee
Senior Lecturer
Faculty of Business and Law/Deakin Business School
Orcid identifier0000-0002-5364-9124 (opens in a new tab)
- Senior LecturerFaculty of Business and Law/Deakin Business School
- +61 3 924 46966 (Work)
- Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125
TEACHING EXPERTISE
* Strategy
* Branding
* Retailing
* Research Methods
Expertise Summary
Word of mouth Tobacco Gambling Product adoption and diffusion
- Branding
- Children
- Corporate governance/responsibility
- Early childhood
- Marketing
* Branding
* Retailing
* Research Methods
Expertise Summary
Word of mouth Tobacco Gambling Product adoption and diffusion
- Branding
- Children
- Corporate governance/responsibility
- Early childhood
- Marketing
TEACHING ACTIVITIES
- UNIT TAUGHTRetailing
- UNIT TAUGHTBranding
- CURRENT DOCTORAL SUPERVISIONThe Attribution of Advertising and Research & Development: Firm's Profitability
- CURRENT MASTERS SUPERVISIONBusiness to business branding in circular economies
- COMPLETED DOCTORAL SUPERVISIONValidating and Assessing Keller's Consumer-Based Brand Equity Model (CBBE) for purchasing regional wine.