DrAlvin Lee

I am interested in investigating issues surrounding product adoption. This includes sub areas of electronic word-of-mouth, advertising and warning
messages, media use, boycotts, influencers/celebrity endorsements. I also have interests in sample selection and attrition, data pre-processing methods, sampling bias. I also have an emerging interest in topics relating to marketing strategy such as marketing myopia and the way specific strategies are chosen to address specific market conditions.

Knowledge Areas
* Susceptibility to Product Trial
* Word-of-Mouth
* Product Adoption
* Diffusion of Ideas and Innovations
* Marketing Strategy
* Quantitative Methods, Experiments
* Gambling
* Tobacco
* Young Children
* Advertising and Promotions

Projects
Lee, A, Nguyen, G, Chan, K, Sahrareen, S, Mishra, S, Yip, A, Yusuf, A, Hall, J & Valos, M 2018, Phoenix Australia perceived as a leading posttraumatic mental health brand: Discovery Report 1, Phoenix Australia, Melbourne, Australia.

Lee, A, Nguyen, G, Chan, KY, Sahrareen, S, Mishra, S, Yip, A, Yusuf, A, Hall, J & Valos, M 2018, Phoenix Australia perceived as a leading posttraumatic mental health brand: Discovery Report 2, Phoenix Australia, Melbourne, Australia.

Lee, A, Valos, M, Vallabh, A, Keeley, D, Tsecoutanis, M & Liew, H 2017, 3 River brand and trust mark, Griffith Business Chamber and New South Wales Department of Industry, Griffith, NSW.

Lee, A 2010, Synopsis of experiments into effectiveness of Facebook & Twitter vs. the Department of Consumer Protection's corporate web-page, Department of Commerce, Perth, Australia.

Lee, A 2009, Research report on property rental legislation awareness in WA, Department of Commerce, Perth, Australia.

Reid, I, Berrett-Lennard, S, Chalmers, D, Lee, A, Longnecker, N, Saunders, I, Tavner, A, Venville, G & Nottle, S 2009, Communication Skills Working Party report: Future Framework implementation, The University of Western Australia, Perth, Australia.

Lee, A 2009, Research report: Research findings about the level of knowledge of W.A. consumers about Western Australian Consumer Protection Laws, Department of Commerce, Perth, Australia.

Lee, A & Mizerski, R 2007, Report for the Department of Consumer and Employment Protection (Western Australia) for the Perth metropolitan ULP market: 2004 and 2005 quarters, Department of Consumer and Employment Protection (WA), Perth, Australia.

Lee, A 2003, Brief initial feasibility study of Karratha region housing, rental, & hotel market, TTH and Associates, Perth, Australia.