ProfessorMichael Polonsky

Chair in Marketing

Michael Jay Polonsky is an Alfred Deakin Professor and Head of Department of Marketing in Deakin Business School . Michael has taught at a number of Australian Universities, as well as into their international programs in China, Malaysia and Singapore. Before moving to Australia in 1989, Michael taught in New Zealand, South Africa and the USA. He received his PhD from the Australian Catholic University in 1999 and has Master degrees from Temple University and Rutgers University-Newark. His Undergraduate degree is from Towson State University (now known as Towson University).

In 2023 he was made a Fellow of the Australian and New Zealand Academy of Marketing. In 2010, Michael was awarded the Elsevier Distinguished Marketer award by the Society for Marketing Advances for his 20 years of research into environmental marketing issues. He has published over 200 Journal articles in over 100 different academic journals, as well as published numerous conference papers and book chapters. Michael also has co-edited four books on environmental marketing and co-authored Designing and Managing a Research Project: A Business Student's Guide with Dr David Waller. He is on the editorial review board of 15 academic journals looking at international marketing, non-profit issues, public policy, international marketing and general marketing issues.

Michael is presently working on ARC Linkage projects looking 1) Increasing Blood Donation by increasing Word of Mouth and 2) increasing circularity in governmental purchasing policies. He also has projects underway which include business, government and consumer aspects of green marketing; service design, IVF experiences, migrant settlement issues as well as working with colleagues on a number of other topics.