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ProfessorMichael Polonsky

Alfred Deakin Professor

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0003-2395-1311 (opens in a new tab)⁠
  • Alfred Deakin Professor
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 46968 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

RESEARCH INTERESTS

* Blood Donation Issues
* Environmental, Social and Ethical Issues in Marketing and Management
* Stakeholder Theory
* Marketing Education
* International Marketing
* Harm in service design
* IVF service encounters


Knowledge Areas
* Environmental and Social Issues in Marketing and Management
* Stakeholder Theory
* Blood Donation Issues
* Marketing Education
* International Marketing

Projects
- Food wastes and the Chinese anti-food waste law
- Impacts of green behaviour on spillover
- greening packaging systems
- Green purchasing policy
- Settlement services for migrants
- circular systems
- Transformative services creating harm
- IVF service encounters
- Humour alignment in firms
- Upgrading in global vale chains.
- Business-Research institute collaboration

GRANTS

  • INTERNAL GRANT
    Lower Dandenong Creek Litter Collaboration
    International Education Resilience Fund, Deakin University13 Jul 2022 - 12 Dec 2022
    People funded by this grant:
  • GRANT
    Lower Dandenong Creek Litter Collaboration.
    11 Jul 2022 - 9 Dec 2022
    People funded by this grant:
    • Polonsky M,
    • Chaudhary AH
    International Education Resilience Fund - $15,000.00
  • GRANT
    Engaging ethnic minority and majority blood donors in donor recruitment
    3 Feb 2022 - 30 Jun 2024
    People funded by this grant:
    • Masser B,
    • Polonsky M
    ARC Linkage - Projects - LP200301483 - $69,373.00
  • GRANT
    Transformation of Reclaimed Waste into Engineered Materials and Solutions (TREMS)
    20 Jul 2021 - 20 Jul 2026
    People funded by this grant:
    Tyre Stewardship Australia - $100,000.00
  • GRANT
    Enhancing consumers' awareness of Australian meat quality and consumption practices
    1 Jul 2021 - 30 Nov 2022
    People funded by this grant:
    DFAT Australia-Vietnam Enhanced Economic Engagement Grant - 073 - $76,735.00
  • GRANT
    Transformation of Reclaimed Waste into Engineered Materials and Solutions (TREMS)
    31 Mar 2021 - 31 Mar 2026
    People funded by this grant:
    ARC Industrial Transformation Research Hubs - IH200100010 - $300,000.00
  • CONTRACT RESEARCH
    SUCCESSFUL CHANGE OF BRAND ASSOCIATIONS.
    1 Jun 2019 - 15 Oct 2019
    People funded by this grant:
    Victorian Workcover Authority (WorkSafe Vic) - Partnership - CONTR2019/01679 - $37,956.13
  • CONTRACT RESEARCH
    A Vision for the Future: NDAC Future State Implementation
    22 Jun 2018 - 30 Apr 2020
    People funded by this grant:
    Australian Bureau of Statistics - CONTR2018/01340 - $1,149,748.36
  • GRANT
    Settlement service literacy among migrants in two states: Victoria and NSW
    16 Mar 2018 - 16 Mar 2021
    People funded by this grant:
    • Renzaho A,
    • Polonsky M
    ARC - Discovery Projects - DP180102154 - $73,163.00
  • COLLABORATIVE GRANT
    Consumer's use and understanding of unit pricing in telco advertising
    23 Sep 2013 - 31 Dec 2013
    People funded by this grant:
    • Polonsky M,
    • Bednall D
    Australian Communications Consumer Action Network - $12,467.70
  • GRANT
    Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: The case of African migrants
    1 Jul 2013 - 31 Dec 2015
    People funded by this grant:
    • Renzaho A,
    • Polonsky M,
    • Jones S,
    • Hayman J
    Aust Red Cross Blood Service Grant - Research - $90,000.00
  • COLLABORATIVE GRANT
    Moving from Supplier to Supplier of Choice in Australian Manufacturing Networks
    15 May 2013 - 31 Jul 2014
    People funded by this grant:
    • Michael Polonsky
    Veolia Environmental Services - $20,000.00
  • GRANT
    Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: The case of African migrants
    30 Jun 2012 - 31 Dec 2015
    People funded by this grant:
    • Polonsky M,
    • Renzaho A,
    • Jones S,
    • Hayman J
    ARC Linkage - Projects Rnd 2 - LP120200065 - $248,350.00
  • GRANT
    Understanding Barriers and Enablers to Donate Blood of Sub-Saharan African Refugees
    10 Dec 2009 - 30 Jun 2011
    People funded by this grant:
    • Polonsky M,
    • Renzaho A
    Aust Red Cross Blood Service Grant - Research - $87,000.00