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ProfessorMichael Polonsky

Alfred Deakin Professor

Faculty of Business and Law/Deakin Business School

Orcid identifier0000-0003-2395-1311 (opens in a new tab)⁠
  • Alfred Deakin Professor
    Faculty of Business and Law/Deakin Business School
  • +61 3 924 46968 (Work)
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

TEACHING EXPERTISE

* Business Marketing
* Marketing Strategy
* Environmental Marketing

TEACHING ACTIVITIES

  • UNIT TAUGHT
    MMK325 - Strategic Marketing
  • UNIT TAUGHT
    MMK368 - Business Marketing
  • UNIT TAUGHT
    MPK736 - International Marketing
  • CURRENT DOCTORAL SUPERVISION
    Thesis title: B2b and Supply Chain Issues for Waste Derived Goods Within Victorian Local Councils
    Aryana Shahin - Marketing Discipline Group
  • CURRENT DOCTORAL SUPERVISION
    Stakeholder orientation, marketing outcomes and firm performance implications
    Anusha Reddy Gondi - Marketing Discipline Group
  • CURRENT DOCTORAL SUPERVISION
    Information Load and Choice Architecture in Green Consumer Decision-Making
    Thuy Thanh Nhan Vo - Marketing Discipline Group
  • CURRENT DOCTORAL SUPERVISION
    Understanding Single-Use Plastics Behaviour: Applying Dual Process Theory in Traditional Markets
    Nidya Judhi Astrini - Marketing Discipline Group
  • CURRENT MASTERS SUPERVISION
    Impact of Corporate Social Responsibility on Firm Value: A Study of Listed Firms in Nepal
    Bibek Aryal - Finance Discipline Group
  • COMPLETED DOCTORAL SUPERVISION
    Experience of IM programs, Perception of IMO and Job Outcomes: The Frontline Employee Perspective
    Ahmed Ferdous - School of Management and Marketing - 2013
  • COMPLETED DOCTORAL SUPERVISION
    Examining the Interaction Between Consumer Personality and Homepage Content
    Md Manirujjaman - Marketing Discipline Group - 2016
  • COMPLETED DOCTORAL SUPERVISION
    Upgrading Supplier Firms in the Global Value Chain: The Mediating Effects of Organisational Capabilities
    Md. Tarikul Islam - Marketing Discipline Group - 2017
  • COMPLETED DOCTORAL SUPERVISION
    Country-of-origin and Acculturation: Impact on migrant's consumption
    Trang Tran - Marketing Discipline Group - 2019
  • COMPLETED DOCTORAL SUPERVISION
    The Impact of Humour Style Congruence on Person-Supervisor Fit
    Jagvinder Brar - Management Discipline Group - 2023
  • COMPLETED DOCTORAL SUPERVISION
    Motivations for Establishing a Corporate Foundation
    Shane Genziuk - Marketing Discipline Group - 2019
  • COMPLETED DOCTORAL SUPERVISION
    Norms as Antecedents of Littering Behaviour in a Developing Country
    Abdul Haseeb Chaudhary - Marketing Discipline Group - 2022
  • COMPLETED DOCTORAL SUPERVISION
    Consumer Activism: Role of Relational Constructs
    Abolfazl Keshavarzsaleh - Marketing Discipline Group - 2023
  • COMPLETED DOCTORAL SUPERVISION
    Examining Pro-Environmental Behaviour and Spillover: Identity, Pride, and Carbon Savings
    Christina Spetzler Gregersen - Marketing Discipline Group - 2023
  • COMPLETED DOCTORAL SUPERVISION
    Advancing a Circular Economy: Collaboration, Packaging Circularity, and Knowledge Acquisition
    Stuart Mark Danvers - Marketing Discipline Group - 2025
  • COMPLETED DOCTORAL SUPERVISION
    An Artificial Intelligence System for Visual Sentiment Analysis and Transformation in Tourism Marketing
    Thuc Nguyen - Information Systems and Business Analytics Discipline Group - 2025
  • COMPLETED MASTERS SUPERVISION
    Impact of Product Attributes on Review Ratings and Helpfulness: Green Versus Non-Green ProductsInformation Load and Choice Architecture in Green Consumer Decision-Making
    Thuy Thanh Nhan Vo - Marketing Discipline Group - 2025