DrAdam Karg
Professor of Sport Management
Faculty of Business and Law/Deakin Business School
Orcid identifier0000-0001-5264-0163 (opens in a new tab)
- Professor of Sport ManagementFaculty of Business and Law/Deakin Business School
- Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125
RESEARCH INTERESTS
Sport marketing and consumer behaviour
Fan development, sport services, satisfaction and relationship marketing
Innovation and technology in the sport industry
Organisation structure and strategy within complex sport organisations
Sport consumption, social media and broadcasting
Branding and sponsorship
Fan development, sport services, satisfaction and relationship marketing
Innovation and technology in the sport industry
Organisation structure and strategy within complex sport organisations
Sport consumption, social media and broadcasting
Branding and sponsorship
GRANTS
- GRANTCosts of National Sport Systems: A Comparison of Governance and Business Models in Australian Sport1 Jul 2025 - 30 Jun 2026People funded by this grant:
- Karg A,
- McLeod J,
- Shilbury D,
- Hoye R,
- Fujak H
- CONTRACT RESEARCHDeakin University and ASC collaboration to optimise the implementation of the Play Well Research unit deliverables: New proposed model30 Jun 2025 - 30 Jun 2028People funded by this grant:
- Karg A,
- Robertson J,
- Raw K,
- Rowe K
- CONTRACT RESEARCHCustomer Equity in Leisure Services1 Nov 2024 - 31 Dec 2026People funded by this grant:
- Adam Karg
- GRANTSocial Impact and Connection Outcomes Associated with Community Sport1 Jan 2023 - 31 Dec 2025People funded by this grant:
- O'Boyle I,
- Karg A,
- Eime R,
- Farmer J
- GRANTSocial Impact and Connection Outcomes Associated with Community Sport1 Jan 2023 - 31 Dec 2025People funded by this grant:
- O'Boyle I,
- Karg A,
- Eime R,
- Farmer J
- GRANTSocial Impact and Connection Outcomes Associated with Community Sport1 Jan 2023 - 31 Dec 2025People funded by this grant:
- O'Boyle I,
- Karg A,
- Eime R,
- Farmer J
- GRANTSocial Impact and Connection Outcomes Associated with Community Sport1 Jan 2023 - 31 Dec 2025People funded by this grant:
- O'Boyle I,
- Karg A,
- Eime R,
- Farmer J
- GRANTSocial Impact and Connection Outcomes Associated with Community Sport1 Jan 2023 - 31 Dec 2025People funded by this grant:
- O'Boyle I,
- Karg A,
- Eime R,
- Farmer J
- GRANTSocial Impact and Connection Outcomes Associated with Community Sport1 Jan 2023 - 31 Dec 2025People funded by this grant:
- O'Boyle I,
- Karg A,
- Eime R,
- Farmer J
- GRANTSocial Impact and Connection Outcomes Associated with Community Sport1 Jan 2023 - 31 Dec 2025People funded by this grant:
- O'Boyle I,
- Karg A,
- Eime R,
- Farmer J
- GRANTSocial Impact and Connection Outcomes Associated with Community Sport1 Jan 2023 - 31 Dec 2025People funded by this grant:
- O'Boyle I,
- Karg A,
- Eime R,
- Farmer J
- CONTRACT RESEARCHMembership in the National Rugby League: A customer equity approach (Pilot)1 Jul 2016 - 30 Mar 2017People funded by this grant:
- Karg A,
- McDonald H
- CONTRACT RESEARCHAn Analytical Approach to Customer Equity Measurement in Leisure Services25 Feb 2016 - 28 Feb 2017People funded by this grant:
- Adam Karg
- CONTRACT RESEARCHBranding and perceptions of a professional sport league: Segment analysis towards strategies for league growth1 Jul 2015 - 30 Aug 2015People funded by this grant:
- Adam Karg
- CONTRACT RESEARCHA stakeholder assessment of Junior Sport (Hockey) Competition Structure in Victoria30 Apr 2012 - 31 Aug 2012People funded by this grant:
- Adam Karg