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DrAdam Karg

Professor of Sport Management

Faculty of Business and Law/Deakin Business School

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  • Professor of Sport Management
    Faculty of Business and Law/Deakin Business School
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

TEACHING EXPERTISE

Sport Marketing and Media
Sport Management
Future of Sport

Sport Business Innovation and Technology

TEACHING ACTIVITIES

  • UNIT TAUGHT
    MMS100 Sport Organisation
  • UNIT TAUGHT
    MMS308 Sport Marketing
  • UNIT TAUGHT
    MMS715 Sport Promotion and Public Relations
  • UNIT TAUGHT
    MMS736 Strategic Management (Sport)
  • UNIT TAUGHT
    MMS773 Sport Broadcasting
  • CURRENT DOCTORAL SUPERVISION
    Who Made us Arch Rivals : Exploring Rivalry Branding in Indian Cricket
    Aiswarya Aanand Aiswarya Aanand - Management Discipline Group
  • CURRENT DOCTORAL SUPERVISION
    Capturing the hearts and minds of Australians: Investigating the role of major sporting events in inspiring engagement and social connection in community sport
    Daniel Bowerin - Management Discipline Group
  • COMPLETED DOCTORAL SUPERVISION
    Media Technology in Live Sport: Building a Taxonomy and Understanding Adoption Factors
    Sanghyeon Kim - Management Discipline Group - 2026