DrAdam Karg
Professor of Sport Management
Faculty of Business and Law/Deakin Business School
Orcid identifier0000-0001-5264-0163 (opens in a new tab)
- Professor of Sport ManagementFaculty of Business and Law/Deakin Business School
- Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125
PROFESSIONAL ACTIVITIES
- BOARD MEMBERSHIPBoard Member, Sport Management Association of Australian and New Zealand
- COMMITTEE MEMBERSHIPChair, Deakin Sport Management Alumni Advisory Committee
- AFFILIATIONSport Management Association of Australian and New Zealand (SMAANZ)
- AFFILIATIONNorth American Society of Sport Management (NASSM)
- AFFILIATIONEuropean Association of Sport Management (EASM)
- AFFILIATIONAustralian Marketing Institute (AMI)
- AFFILIATIONAmerican Marketing Association (AMA)
- AFFILIATIONAustralian and New Zealand Marketing Academy (ANZMAC)
- AFFILIATIONGolden Key International Honour Society
- AWARDS AND HONOURSSelected Awards (2012 - current) :
- AWARDS AND HONOURS2014 - Effectiveness, Excellence and Exemplar Practice in Teaching and Learning, Faculty of Business and Law, Deakin University.
- AWARDS AND HONOURS2012 - Best in Track Paper Award (Sport and Events), American Marketing Association Summer Educators Conference.
- AWARDS AND HONOURS2012 - Performance in Teaching and Learning Award, Faculty of Business and Law, Deakin University.
- EVENT PARTICIPATIONSelected Conference Papers (2013 - current)
- EVENT PARTICIPATIONFerkins, L., Meiklejohn, T., Bruffy, K. Shilbury, D., Karg, A., Rowe, K. (2015). Sport Governance Design: Exploring Issues and Impacts of Ownership Changes in Rugby Union. Accepted for presentation at 2015 EASM Conference, Dublin, Ireland.
- EVENT PARTICIPATIONKarg, A. & McDonald, H. (2015) Driving Relationship Quality for Sport Fans: The Role of Diverse Forms of Engagement. Accepted for presentation at 2015 SMAANZ Conference, Hobart, Tasmania.
- EVENT PARTICIPATIONKunkel, T. & Karg, A. (2015) The Utility of a Single Item Fandom Measure for Consumer Segmentation. Accepted for presentation at 2015 SMAANZ Conference, Hobart, Tasmania.
- EVENT PARTICIPATIONFerkins, L., Meiklejohn, T., Bruffy, K., Karg, A., Rowe, K., Shilbury, D. (2014). Questions of Commercial Ownership in Sport Governance: The Super Rugby Journey. Presented at 2014 SMAANZ Conference, Melbourne.
- EVENT PARTICIPATIONGaarenstroom, T., Turner, P. & Karg, A. (2014). Examining the Media Framing of The Ultimate Fighting Championship An Australian Perspective. Presented at 2014 SMAANZ Conference, Melbourne.
- EVENT PARTICIPATIONWatts, M. & Karg, A. (2014). Becoming United: The Development of Brand Associations for a Rebranded National Basketball League team. Presented at 2014 SMAANZ Conference, Melbourne.
- EVENT PARTICIPATIONWhitburn, D., Karg, A., & Turner, P. (2014). Exploring Integrated Marketing Communication Capabilities Gaps in the Australian Sport System. Presented at 2014 SMAANZ Conference, Melbourne.
- EVENT PARTICIPATIONMcDonald, H., Funk, D., Karg, A., Lock, D. & Filo, K. (2013). New perspectives on Fan Engagement (Symposium). Presented at 2013 NASSM Conference, Austin, Texas.
- EVENT PARTICIPATIONKarg, A. and McDonald, H., (2013). Exploring longitudinal consumer movement in professional sport team fandom: An assessment and comparison of self-reported and empirical measures. Presented at 2013 NASSM Conference, Austin, Texas.
- EVENT PARTICIPATIONWhitburn, D., Karg, A. & Turner, P. (2013). Exploring e-promotion in Australian National Sport Organisations. Presented at Sport Management Association of Australia and New Zealand Conference, Dunedin, NZ.
- EVENT PARTICIPATIONMcDonald, H., Funk, D. & Karg, A. (2013). Does spurious loyalty exist amongst professional sport team fans? Presented at European Association for Sport Management conference, Istanbul, Turkey.