DrAdam Karg

Professor of Sport Management

Faculty of Business and Law/Deakin Business School

  • Professor of Sport Management
    Faculty of Business and Law/Deakin Business School
  • Melbourne Burwood Campus, 221 Burwood Highway, Burwood, Victoria 3125

PROFESSIONAL ACTIVITIES

  • BOARD MEMBERSHIP
    Board Member, Sport Management Association of Australian and New Zealand
    Board Member, Sport Management Association of Australian and New Zealand
  • COMMITTEE MEMBERSHIP
    Chair, Deakin Sport Management Alumni Advisory Committee
  • AFFILIATION
    Sport Management Association of Australian and New Zealand (SMAANZ)
  • AFFILIATION
    North American Society of Sport Management (NASSM)
  • AFFILIATION
    European Association of Sport Management (EASM)
  • AFFILIATION
    Australian Marketing Institute (AMI)
  • AFFILIATION
    American Marketing Association (AMA)
  • AFFILIATION
    Australian and New Zealand Marketing Academy (ANZMAC)
  • AFFILIATION
    Golden Key International Honour Society
  • AWARDS AND HONOURS
    Selected Awards (2012 - current) :
  • AWARDS AND HONOURS
    2014 - Effectiveness, Excellence and Exemplar Practice in Teaching and Learning, Faculty of Business and Law, Deakin University.
  • AWARDS AND HONOURS
    2012 - Best in Track Paper Award (Sport and Events), American Marketing Association Summer Educators Conference.
  • AWARDS AND HONOURS
    2012 - Performance in Teaching and Learning Award, Faculty of Business and Law, Deakin University.
  • EVENT PARTICIPATION
    Selected Conference Papers (2013 - current)
  • EVENT PARTICIPATION
    Ferkins, L., Meiklejohn, T., Bruffy, K. Shilbury, D., Karg, A., Rowe, K. (2015). Sport Governance Design: Exploring Issues and Impacts of Ownership Changes in Rugby Union. Accepted for presentation at 2015 EASM Conference, Dublin, Ireland.
  • EVENT PARTICIPATION
    Karg, A. & McDonald, H. (2015) Driving Relationship Quality for Sport Fans: The Role of Diverse Forms of Engagement. Accepted for presentation at 2015 SMAANZ Conference, Hobart, Tasmania.
  • EVENT PARTICIPATION
    Kunkel, T. & Karg, A. (2015) The Utility of a Single Item Fandom Measure for Consumer Segmentation. Accepted for presentation at 2015 SMAANZ Conference, Hobart, Tasmania.
  • EVENT PARTICIPATION
    Ferkins, L., Meiklejohn, T., Bruffy, K., Karg, A., Rowe, K., Shilbury, D. (2014). Questions of Commercial Ownership in Sport Governance: The Super Rugby Journey. Presented at 2014 SMAANZ Conference, Melbourne.
  • EVENT PARTICIPATION
    Gaarenstroom, T., Turner, P. & Karg, A. (2014). Examining the Media Framing of The Ultimate Fighting Championship An Australian Perspective. Presented at 2014 SMAANZ Conference, Melbourne.
  • EVENT PARTICIPATION
    Watts, M. & Karg, A. (2014). Becoming United: The Development of Brand Associations for a Rebranded National Basketball League team. Presented at 2014 SMAANZ Conference, Melbourne.
  • EVENT PARTICIPATION
    Whitburn, D., Karg, A., & Turner, P. (2014). Exploring Integrated Marketing Communication Capabilities Gaps in the Australian Sport System. Presented at 2014 SMAANZ Conference, Melbourne.
  • EVENT PARTICIPATION
    McDonald, H., Funk, D., Karg, A., Lock, D. & Filo, K. (2013). New perspectives on Fan Engagement (Symposium). Presented at 2013 NASSM Conference, Austin, Texas.
  • EVENT PARTICIPATION
    Karg, A. and McDonald, H., (2013). Exploring longitudinal consumer movement in professional sport team fandom: An assessment and comparison of self-reported and empirical measures. Presented at 2013 NASSM Conference, Austin, Texas.
  • EVENT PARTICIPATION
    Whitburn, D., Karg, A. & Turner, P. (2013). Exploring e-promotion in Australian National Sport Organisations. Presented at Sport Management Association of Australia and New Zealand Conference, Dunedin, NZ.
  • EVENT PARTICIPATION
    McDonald, H., Funk, D. & Karg, A. (2013). Does spurious loyalty exist amongst professional sport team fans? Presented at European Association for Sport Management conference, Istanbul, Turkey.