ProfessorAndre Bonfrer

Andre Bonfrer is a Professor of Marketing in the  Department of Marketing in Deakin Business School. Andre's research expertise is in the area of quantitative marketing.  His current research focuses on innovations in marketing technology, customer lifetime value modelling, market response modelling, and analytics for business decision making. His work spans a range of industries, with a focus on fast-moving consumer goods, internet services, and experiences, and durables.

Andre has a diverse range of experience in teaching and learning and also specialises in teaching quantitative research methods. His related \ = industry experience ranges from building digital marketing solutions for entertainment-based products to developing adaptive market response models for fast moving consumer goods and electronic commerce service providers.

Andre has won several awards for his research and teaching and has published in international business journals including Marketing Science, Journal of Marketing Research, International Journal of Research Marketing, Management Science, Quantitative Marketing and Economics, and Journal of Marketing.

He has served as Chair of the Australian Business Deans Council's (ABDC) Marketing Learning Standards Working Party. The [Academic Standards for Marketing in the Australian Higher Education Context](http://www.abdc.edu.au/data/Marketing_LS/Marketing_Learning_Standards_-
_September_2012.pdf) is a report presenting learning standards (aka threshold learning outcomes) for marketing bachelor and coursework masters degrees in the Australian context. Formed by ABDC in July 2011, the Marketing Learning Standards Working Party, prepared this report in consultation with the marketing community, including public and private higher education providers, employers, professional associations and other key stakeholders. The working party sought to develop consensus across the marketing higher education community for the learning standards in preparation for addressing Teaching and Learning Standards, one of the five standards domains of the Tertiary Education Quality and Standards Agency (TEQSA).

Andre earned his Bachelor of Commerce degree and a Master of Commerce degree from the University of Auckland. He then completed his MBA and PhD in Business from the University of Chicago Booth School of Business. Andre previously worked at the University of Queensland, Australian National University, Singapore Management University, and the University of Melbourne, and held a visiting appointment at the Wharton School of the University of Pennsylvania.